IPMG LEADERSHIP
Sher Perras, CAMP
As the Founder and CEO of IPMG, Sher embodies visionary leadership, guiding the company with an unwavering pursuit of marketing excellence. Her strategic acumen and data-driven mindset fuel groundbreaking campaigns across diverse sectors; from DTC and CX to ABM, brand building, business development, and cutting-edge digital and traditional solutions.
Sher's expertise lies in orchestrating cross-functional teams, aligning their efforts to overarching business goals. She cultivates an environment of collaboration and innovation, harnessing the collective strengths of her teams to deliver remarkable outcomes. Her ability to forge robust industry connections enables seamless integration of pioneering marketing tactics and strategies.
Committed to staying ahead of the curve, Sher holds the prestigious ANA Marketing Professional certification (CAMP 2022-present) and a Postgraduate Diploma in Digital Business from the Emeritus Institute of Management, Inc. achieved through a collaborative program with MIT Sloan and Columbia Business Schools Executive Education. Her continuous pursuit of knowledge ensures IPMG remains at the forefront of industry trends and best practices.
Hollen Wheeler
Hollen is the dynamic Head of Public Relations and Content at IPMG, also known for her role as Editor at The Castle Pines Connection. With a wealth of experience as a content writer and seasoned public affairs professional, Hollen enriches the IPMG team and our clients with her expertise.
Her career highlights include prestigious positions at the Office of the Secretary of Defense and the Office of Public Affairs at the Pentagon, where she was honored with the Secretary of Defense Award for Outstanding Public Service. As a trusted public spokesperson and advisor to C-suite executives, Hollen has orchestrated events for elected officials and dignitaries while managing exclusive events and fundraisers.
Hollen's academic journey includes a master’s degree in communications from American University and a BFA from the University of Texas at Austin. Throughout her career, she has leveraged her exceptional communication skills to lead businesses forward, ranging from local small businesses to governmental organizations and Fortune 500 companies.
Driven by her passion for effective communication, Hollen is dedicated to assisting companies in enhancing corporate communications, refining marketing content and online platforms, devising innovative marketing strategies, and ultimately leading to sustainable business growth for our clients.
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