In 2020, Island Pond Marketing Group, LLC (IPMG) ascended as a dynamic force in both digital and traditional marketing, under the pioneering stewardship of Sher L. Perras, CAMP, the company's Chief Imagineer. Originally established as Sherbee Media in 2009, IPMG underwent a transformative rebranding process, dedicating itself to the art of assembling customized teams for effective go-to-market strategies.
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At the helm of IPMG, Sher leads with an unwavering dedication to excellence, consistently delivering unmatched results across a wide spectrum of services, including DTC, CX, ABM, brand, business development, and impactful digital/traditional marketing solutions.
Sher leads her teams by harnessing her expertise in data-driven decision-making and digital marketing tactics to spearhead, cultivate, and orchestrate innovative marketing campaigns. She fosters robust connections and fosters cooperation across various business sectors, harmonizing teams with strategic business goals, ultimately delivering notable outcomes.
Sher remains up to date on the latest marketing trends by holding a certification as an ANA Marketing Professional and possessing a Postgraduate Degree in Digital Business from the Emeritus Institute of Management Inc., achieved through a collaborative program with Executive Education from MIT and Columbia Business Schools.